
The real question is, "are you ready to invest in your PR?" Media relations doesn’t require you to have millions raised or a large budget. You can begin building visibility simply by treating PR as something you invest in over time — like an engine you turn on and gradually build. We are not promising the headlines in the most read media from day 1, but we're promising impactful win in small and relevant media that will compound into results for your brand.
There’s no magic formula but there are clear traits that tend to make a story “attention-worthy.” Scope, scale, timeliness, novelty/unusuallness/extra-oridinary capital, emotional capital, fame, proximity/relevance to the audience and conflict/tension or change is just a simple non-exclusive summary of what real journalists look for when they say “this could work.”
Newsary empowers you to spot the media opportunities outside of the big obvious breaking news while maximising the visbility you get from those too.
If you are looking for a tool that spits out a generic press release in seconds, lets AI put words in your mouth, and blasts it to every journalist it can find… that is not Newsary.
We help you understand the media landscape you are trying to cut into and how your brand truly fits. Then we empower you to craft an attention-worthy story, in your words at the speed of AI, before matching it to the most relevant journalists so that you can build real media relationships that lead to impactful coverage.
With Newsary, you stay in control of your media presence instead of renting attention for a day.
We do not guarantee media coverage, because journalists choose what they publish.What we guarantee is that you will show up with stronger stories and a clearer place in the media. The platform guides you to the journalists who are most likely to care and gives you the tools to build real relationships.If you put the work in, follow the recommendations and still struggle to make progress, we will personally step in with a free consultation from our Founder.
And if that still does not move the needle, we will refund that quarter.
With Newsary, you can see exactly how your earned media campaigns are performing — in real time. Forget vanity metrics: we track how your brand is evolving in the media, your share of voice against competitors, and how your key messages are landing where it matters.
You can measure your visibility, spot media opportunities and act on it.
At Newsary, we acknowledge the Traditional Custodians of Country throughout Australia, and their connections to land, sea and community. We pay our respect to their elders, past and present and extend that respcect to all Aboriginal and Torres Strait Islander peoples today.


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