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Traditionally, an op-ed is an opinion piece; one person expressing strong opinions about something that affects them and their peers. You might have pointed commentary on economic or legislative changes, for example. Or you may think the actions of a high-profile brand is letting a whole industry down.

However, an op-ed can also be an opportunity to offer some tongue-in-cheek commentary on something in your area of expertise – a high-profile leadership fail or branding blunder, for example. You could also share your own story about something affecting you and your business.

This kind of article can really strike a chord with others in the same situation. You can find our guide to pitching an op-ed to the media here. But arguably the harder part is actually writing the thing.

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Writing is a skill that comes easily to some and not to others. But there's one thing for sure: there is no one better than yourself to express your opinion. That's why Newsary focuses on empowering you to use your words and turn them into media-friendly pieces.

Sam knows HR best. All we had to do is ask her the right questions to leveraging her human experience and expertise before transforming her exact words into a media friendly content.

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Don't take our words for it, read Sam's. TWICE. In the media and the media relations to keep building on her media engine.

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